Each year, the London Marathon transforms the streets of the British capital into a sprawling stage for thousands of runners. From elite athletes striving for records to charity runners pushing personal limits, this iconic event is a celebration of endurance, human spirit, and community.
Yet, one element that’s often taken for granted is the precision with which every moment of the race is measured: timekeeping. And for such a monumental task, the London Marathon, which this year is on the 27 April, has one key partner - TAG Heuer, a brand that has defined precision for over 160 years.
Founded in 1860, TAG Heuer has long been at the forefront of Swiss watchmaking and chronograph innovation. Its reputation for precision and craftsmanship is built on decades of experience in sports timing, from motorsport to the Olympic Games.
TAG Heuer has long been a trusted name in events where every fraction of a second matters - events like the London Marathon, where accuracy in timekeeping is not just desired, but essential.
Since 2016, TAG Heuer has been the official timekeeper of the London Marathon, bringing its technical expertise to one of the world’s most iconic races. This partnership aligns TAG Heuer’s rich history of precision chronographs with the marathon’s global prestige. Their involvement in the London Marathon underscores their commitment to excellence and precision, ensuring that every runner’s effort is accurately measured and celebrated.
At its core, the London Marathon is about timing, and TAG Heuer is the epitome of high-performance timing technology. For the participants, the event is more than just about completing 26.2 miles; it’s about timing personal bests, breaking records, and, in some cases, setting world records. The level of precision needed to ensure the event runs smoothly is something TAG Heuer excels at, with its state-of-the-art systems tracking every runner’s progress from start to finish.
The Swiss luxury brand’s cutting-edge timing solutions are more than just basic stopwatches. TAG Heuer employs a range of innovative technologies - from chip timing that tracks individual runners’ positions and times to high-speed chronographs that record every split second. Their expertise in real-time digital tracking allows for accurate, instant updates, keeping runners, spectators, and media outlets fully informed throughout the event.
Whether it’s monitoring elite athletes racing for a podium finish or tracking charity runners pushing their limits, TAG Heuer ensures that no moment goes unnoticed.
TAG Heuer’s involvement in the London Marathon goes beyond just supplying the technology for timing the race. The brand is deeply woven into the event’s fabric, reinforcing its status as a symbol of precision and performance.
For TAG Heuer, the London Marathon is not just another event to sponsor - it’s an extension of their philosophy of relentless pursuit of excellence.
The connection between TAG Heuer and the world of sport runs deep and also includes Formula 1. But it’s the brand’s commitment to precision, innovation, and performance across all sports that makes its role in the London Marathon so fitting.
TAG Heuer’s timepieces, renowned for their chronograph capabilities, are the perfect embodiment of the brand’s commitment to precision timing in high-stakes environments - whether in the competitive world of motor racing or the marathon course in London.
Though TAG Heuer is rooted in a long tradition of Swiss watchmaking, the brand is also forward-thinking, continuously pushing the boundaries of what’s possible in both luxury watches and sports timekeeping. With the advent of smart technology, TAG Heuer has integrated digital platforms with traditional timekeeping systems to enhance the marathon experience for both participants and fans.
In fact, the brand’s digital timing systems offer live tracking of runners, giving spectators and viewers the ability to follow the race as it unfolds in real time. Additionally, through its advanced chronograph technology, TAG Heuer enables accurate and seamless race data collection, ensuring the event’s integrity from start to finish.
This level of real-time tracking and performance analysis is a direct reflection of TAG Heuer’s commitment to innovation and precision, both in the world of luxury watches and in the sporting world.
In many ways, TAG Heuer feels like a natural extension of the London Marathon itself.
This is a brand that has built its reputation on precision under pressure - on capturing the split seconds that define greatness.
Their motto, “Don’t Crack Under Pressure,” isn’t just marketing - it’s a mantra that speaks directly to every runner lining up in Blackheath, ready to give everything they have. The marathon is about endurance, resilience, and timing - qualities that have long been central to TAG Heuer’s identity.
As the official timekeeper, TAG doesn’t just measure the race - they reflect its spirit, second by second.
At BQ Watches, we specialise in sourcing watches to help you find the perfect watch to help on your sporting adventures, whether it be running, golf or padel. If you don’t spot your ideal timepiece in our current inventory, don’t hesitate to reach out to our team. With our extensive sourcing services, we’re dedicated to helping you track down your dream watch. Get in touch with the BQ Watches team today and let’s talk watches!
At BQ Watches, we're here to help you find your perfect Tag Heuer watch. If you don’t spot your ideal timepiece in our current inventory, don’t hesitate to reach out to our team. With our extensive sourcing services, we’re dedicated to helping you track down your dream watch. Get in touch with the BQ Watches team today, or visit our luxury London showroom, and let’s talk watches!
