In the world of luxury watches, few names command the level of respect and admiration that Patek Philippe does.
So when news broke earlier this week of a potential new release, the first new men's model from Patek in almost 30 years, the court of public opinion was immediately out; dubbed the Patek Philippe Cubitus, this new offering from the Swiss powerhouse has immediately proved to be a divisive new addition amongst long-time and new fans alike.
The release of a new men's model line would mark the first new addition to the Patek Philippe collection since the introduction of the Aquanaut in 1997, almost 30 years ago. Designed as a sportier alternative to the legendary Nautilus, the Aquanaut was an instant hit among collectors and enthusiasts.
Now, in 2024, Patek Philippe is making waves again with the Cubitus. This new release is not just another variation or limited edition - it represents a fully-fledged product line that sets the stage for the brand's future.
Thierry Stern, CEO of Patek Philippe, teased this development back in 2023, hinting that the brand would debut a new line in 2024. True to his word, the Cubitus promises to shake things up while maintaining Patek’s signature craftsmanship.
While the Cubitus is still shrouded in some mystery, a few key details have surfaced, largely thanks to comments from Stern himself.
As the name implies, the watch has a distinctive “cubist” influence—think of a design that draws on the Nautilus’ bold lines but with sharper, more angular contours.
The Cubitus looks to marry the elegance of Patek’s sports watches with a fresh architectural twist, giving it a more modern, geometric aesthetic.
It’s clear that Patek Philippe has been working to craft something innovative yet true to the brand’s DNA. The Cubitus is expected to embody the brand’s high standards of precision, with meticulous attention to detail that will surely resonate with collectors.
Image: Patek Philippe via Fortune Magazine
While full specifications are still under wraps, Stern has hinted at a few crucial points. The first Cubitus model will come in stainless steel, a material that has gained massive popularity among collectors in recent years due to its versatility and durability. It’s a smart choice for a new line that seems designed to appeal to modern tastes while retaining the durability and longevity that Patek Philippe watches are known for.
Perhaps the most intriguing detail for many potential buyers is the price point. According to Stern, the Cubitus will be priced under £40,000, making it relatively accessible compared to some of Patek’s more exclusive collections. This pricing strategy could indicate that the brand is looking to target a broader, yet still discerning, audience with this new release.
The anticipation surrounding the Cubitus will reach its peak at a private event in Munich on October 17, 2024, where Patek Philippe is expected to unveil the watch in full detail. Collectors, journalists, and enthusiasts will be eagerly awaiting this event, hoping to learn more about the specs, the movement, and any additional models that might be in the pipeline for the Cubitus line.
Given Patek Philippe’s track record, we can expect cutting-edge technology combined with timeless craftsmanship. Whether it’s an automatic or manual movement, whether complications like a chronograph or moonphase will be included, all will be revealed soon. One thing is for certain - the Cubitus will make a statement.
The release of the Cubitus signals a new chapter for Patek Philippe, one that builds on the brand’s storied history while forging ahead with a fresh, modern approach to watchmaking. For fans of the brand, the Cubitus represents an exciting development that promises to bring something new to their collections, while still carrying the weight and prestige of the Patek Philippe name.
As we await the full unveiling, the Cubitus already stands as a symbol of innovation and the willingness of this storied brand to evolve with the times. Stay tuned, as the full story of the Patek Philippe Cubitus is just beginning to unfold.
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