The Rolex President bracelet made its debut over 60 years ago in 1956 alongside the now extremely popular Rolex Day-Date. The President bracelet was created specifically for this prestigious timepiece and it’s introduction marked a significant milestone in Rolex’s history, becoming the first watch to display both the day and date in full on the dial.
Rolex’s decision to name this bracelet the “President” was not arbitrary, but a tribute to the influential figures who proudly wore Rolex watches. This included several U.S. Presidents like Dwight D. Eisenhower and Lyndon B. Johnson. These high-profile endorsements solidified Rolex’s status as the “Presidents’ watch.”
To ensure your Rolex President bracelet retains its intended beauty, it’s essential to follow some dos and don’ts. Read below to explore the key guidelines for maintaining and enjoying your Rolex President bracelet.
Regular Cleaning: Clean your Rolex President bracelet regularly with high-quality cleaning materials that are meant specifically for jewellery. Use a soft, lint-free cloth to wipe away dust, dirt, and oils from the bracelet’s surface. Gently scrub between the links and around the clasp for a thorough clean.
Service by Professionals: Have your Rolex watch and bracelet serviced by authorized Rolex service centres or certified watchmakers. Rolex recommends servicing your watch every 5-10 years, and during this process, the bracelet will also be cleaned, polished, and properly maintained.
Rotate Watches: If you own multiple Rolex watches with President bracelets, rotate wearing them. This allows each bracelet to breathe and prevents excessive wear on a single bracelet. It also keeps all your watches in good working condition.
Store Properly: When you’re not wearing your Rolex President bracelet, store it in a cool, dry place away from direct sunlight. Consider using a watch box or pouch to protect it from dust and scratches.
Check for Loose Screws: Regularly inspect your bracelet for any loose screws or pins, especially around the clasp. If you notice any, take your Rolex to a professional to have them tightened or replaced.
Avoid Harsh Chemicals: Don’t expose your Rolex President bracelet to harsh chemicals, including household cleaning agents, perfumes, or colognes. These substances can tarnish the metal and damage the bracelet’s finish. High-quality jewellery specific cleaning materials are recommended.
Say No to Ultrasonic Cleaners: Avoid using ultrasonic jewellery cleaners on your Rolex President bracelet. The powerful vibrations in these machines can harm the bracelet’s intricate links and moving parts.
Resist Over-Polishing: Don’t over-polish your Rolex President bracelet. While it’s tempting to keep it looking brand new, excessive polishing can remove the metal’s protective layers and alter its appearance. Stick to professional servicing for polishing when necessary.
Never Attempt Repairs Yourself: Do not attempt to repair or adjust your Rolex President bracelet on your own. Rolex bracelets are complex, and any DIY attempts can lead to irreversible damage. Always trust qualified professionals for repairs or adjustments.
Avoid Extreme Temperatures: Extreme temperatures can affect the performance and appearance of your Rolex. Don’t expose your watch or bracelet to extreme heat or cold for extended periods. High temperatures can affect the lubricants inside the watch, while cold temperatures can slow down the movement.
Owning a Rolex President bracelet is a privilege and, with proper care, it can last a lifetime. By following these dos and don’ts, you can ensure that your Rolex President bracelet remains as elegant and luxurious as the day you first acquired it. Remember; a well-maintained Rolex bracelet not only retains its value but also continues to exude timeless sophistication!
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