Swiss luxury watchmaker Omega celebrated its role as Official Timekeeper of the Olympics with a new vintage-inspired, limited-edition Seamaster collection. The 2018 edition of the Olympic Winter Games started on Friday 9th February in Pyeongchang, South Korea, and it came as no real surprise to the see the event’s Official Timekeeper produced limited-edition timepieces.
However, that’s not to say that Omega hasn’t surprised a few people with the new Seamaster Olympic Games collection, which not only introduced five new colours to the range but also celebrated the brand’s 86-year history as Official Timekeeper to the games as opposed to the 2018 games specifically.
While displaying a stopwatch-inspired design, the new Seamaster only display a minimal amount of Olympic-specific branding, which suggested that Omega is trying to not limit their market to those who are either interested in or actually participating in the Olympics.
