The luxury watch industry is renowned for its precision, craftsmanship, and timeless style, primarily dominated by Swiss brands like Rolex and Omega. However, there are lesser-known watch brands quietly crafting high quality, exceptional timepieces, offering something distinct for those with a discerning eye.
In this article, we will step beyond the world of those well-known names to discover a realm of exclusivity and artistry through four remarkable luxury watch brands you may not be as familiar with: Bell & Ross, Bremont, Zero West, and Zenith.
These lesser known luxury watch brands may not have the stellar fame of the giants, but they have their own unique qualities to offer. These hidden gems cater to enthusiasts who appreciate more than just a brand’s reputation.
Each brand has a distinctive narrative to tell, showcasing that true horological treasures can be found within their meticulous craftsmanship and dedication to every watch they produce. Beyond the limelight, these hidden gems provide a more subtle, yet equally captivating, experience in the world of luxury watches, inviting those who value elegance and authenticity to take a closer look.
Founded in 1992 by two friends, Bruno Belamich and Carlos A. Rosillo, Bell & Ross has quietly become a respected name in the watch industry. What sets Bell & Ross apart is its unwavering focus on designing watches for professionals who require precision and functionality in their timepieces. Inspired by the aviation and military world, their watches feature a distinctive square case design that draws from cockpit instrument panels.
Bell & Ross stands out with its aviation-inspired square designs. The BR 01, BR 03, and BR 05 series are among its most recognized collections. With notable partnerships, including collaborations with the French space program, the French air force, and the BWT Alpine F1 Team, Bell & Ross has rapidly gained prominence, making it a prominent French watch brand in the global market.
Key Features of Bell & Ross:
Bremont, a British watchmaker, has etched its name in the annals of horology as a brand deeply rooted in a shared passion for aviation. The dynamic English brothers, Nick and Giles, founded this company, their mutual enthusiasm for flying serving as the foundation of the brand. What sets Bremont apart is its unique blend of style and functionality, catering to the needs of pilots and adventurers.
Bremont watches go beyond being just timekeepers; they are dependable companions in the world of aviation, built to withstand the rigors of flight. These timepieces are characterized by their sturdy construction, featuring rugged cases that can endure challenging conditions.
A distinctive feature of Bremont watches is the incorporation of aviation-themed details, which serve as a nod to the rich history of aviation. These elements make Bremont timepieces not only highly functional, but also visually captivating for enthusiasts. With a commitment to quality, precision, and a strong connection to the world of aviation, Bremont has solidified its place in the watchmaking industry, offering timepieces that perfectly balance form and function.
Key Features of Bremont:
Zero West is a small, luxury independent watch brand based in the United Kingdom. What makes this brand special is its dedication to creating nautical-themed timepieces that pay homage to British maritime history. Born of a collaboration rooted in a strong bond of friendship and a profound shared enthusiasm for British design classics and accomplishments, Zero West watches are meticulously handcrafted and designed with a keen eye for detail, making them true hidden gems for watch enthusiasts.
Creating iconic, British-engineered watches that bear a historical and geographical connection to a specific moment in time is a unique and captivating pursuit. These timepieces are not just instruments for measuring hours and minutes; they are vessels that encapsulate a rich tapestry of heritage, craftsmanship, and culture.
Key Features of Zero West:
While Zenith is a recognisable brand, it still remains overshadowed by some of the Swiss watchmaking giants. Zenith is a brand with a rich history, known for its remarkable craftsmanship and precision. Established in 1865 by Georges Favre-Jacot in Le Locle, a town in the canton of Neuchâtel, this company holds the distinction of being one of the oldest continuously operating watchmakers.
Favre-Jacot is credited with pioneering the concept of “in-house movements,” believing that maintaining control over every aspect of watch production is essential for achieving the highest quality. In November 1999, Zenith became a part of the LVMH group, where it joined a prestigious collection of brands in the watch and jewelley division, including renowned names like TAG Heuer and Hublot.
Key Features of Zenith:
If you’re looking for a something a bit more out of the ordinary, BQ Watches should be your first call. Whether you need a watch for every day or for a more special occasion, we have a timepiece for you. Browse our inventory of carefully created watches today!
Watches has a vast inventory of pre-owned luxury watches, and we’re ready to help you find your ideal timepiece. If you don’t see the watch you want in our current inventory, be sure to let our team know. We have comprehensive sourcing services to help you find your dream watch. Get in touch with the team at BQ Watches today to talk watches!
