How to Sell a Rolex Watch

Rolex watches are more than just timepieces; they’re pieces of art. And just like good art, the exceptional value of Rolex watches remains strong, thanks to the craftsmanship, materials, and renowned Rolex name.

But if you’re in the market to sell a Rolex watch, what is the best way to go about it? When you buy a Rolex, you are sure to do your research and make careful considerations. It’s a big investment, so you should be thoughtful and deliberate. The same could be said for selling a Rolex watch. You want to take your time and make sure you get the fairest and best price possible.

In this blog, we’ll give you a step-by-step guide on how to sell a Rolex watch. Read on to learn more.

Research the Value of Your Timepiece

The first thing you’ll need to do is find out how much your watch is worth on the market. The best way to do this is through a valuation. With a Rolex valuation, you can get a precise estimate of the highest price someone might buy your watch for. This allows you to make a more informed decision and avoid selling your watch for less or pricing it too high and being unable to sell it at all.

Typically, this is what a watch valuation will consist of:

Your watch materials and the quality of your watch will be inspected.
The mechanics and the precision of your watch will be tested.
A general visual inspection of your watch involves looking at scratches, wear and tear, discolouration, etc.
Your watch will be compared to others on the market. (It’s worth noting that if you have the original box and papers, you can get a better price.)


Once you have your watch valuation in hand, you can continue to the next step of the selling process.

Consider the Timeframe for Your Sale

You need to consider the timeframe of your sale. How quickly do you want to get the watch off your hands? Are you needing the cash sooner rather than later, or are you willing to wait until you can get the best possible price? These are important questions to ask yourself. If you can afford to wait, it’s always going to be preferable to get the best price possible. This will allow you to price your watch at the higher end of the market value spectrum. If you want to get the cash right away, you’ll have to price to sell and shoot for the lower end.

With that being said, consider if your watch is a watch that is highly coveted or in high demand. If this is the case, you could probably price it at a higher value even if you are wanting to sell as quickly as possible. However, if your watch is easy to find, and many other Rolex owners are selling a similar model, you may want to consider pricing it closer to the range of other sellers.

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Check Out the Local Rolex Shops Near You

A good way to get an understanding of what you should sell your Rolex for is by visiting local Rolex shops near you. This allows you to talk with professionals in the watch industry, see how the Rolexes in their inventory are priced and get an idea of what the current market is like.

The other benefit of visiting a local Rolex shop is the fact that they are sometimes willing to buy your watch from you if you’re looking to sell. If they offer you a fair value, then this can save you a lot of time and hassle trying to sell your watch yourself.

Check Out Online Watch Buyers

Today, the Rolex name is known around the world, and many competitors (and imitators) have emerged. Unfortunately, there are also those who attempt to sell fake Rolexes. These watches are of poor quality and dubious origin.

So, it should be known that every real Rolex in the world is crafted in Switzerland.

If you are unsure of the authenticity of your watch, consider checking out our guide to spotting a fake Rolex, or you can use our professional appraisal services.

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Review Valuation, Insurance and Return Policies

If you’re looking to sell a Rolex that you recently acquired, it’s worth checking your insurance and return policies. You might be able to get your money back. This is definitely the most efficient way to sell your Rolex if it’s an option. However, most people looking to sell a Rolex aren’t in this situation.

But if you’re looking to sell your Rolex because of a defect or a broken part, it’s especially worth checking your insurance or your warranty. Your repair might be covered so that you don’t have to sell your Rolex at all.

There are many reasons someone might want to sell their Rolex, but chances are you’ll be able to sell it one way or another. All it takes is some know-how, some time and some patience.

Choose a Trusted Rolex Dealer With the Best Customer Service

If you want to make the selling process as simple and pain free as possible, why not sell to a trusted Rolex dealer known for excellent customer service? That’s exactly what BQ Watches provides. We’re happy to do a valuation on your Rolex and make you an offer if you’re looking to sell. We make the process fast, easy and enjoyable.

Best of all, you can do this through the mail. If you decide you want a valuation, you can just request one, and we’ll send you a free Royal Mail Special Delivery pack that is insured for up to £25,000. If you like the offer we make, you can take it and we pay you instantly. If not, we’ll send it right back to you! Also, we’re more than happy to arrange an exchange if you’re selling because you have your eye on another watch. If you’d like to sell or exchange your Rolex, just fill out the form on the Sell a Rolex page. We’re ready to help make the selling process easy.

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