Best Rolex Watches for Investment:
A Guide

Investing in a Rolex watch is not only about owning a luxury timepiece but also about purchasing an asset that can appreciate over time. Rolex watches are renowned for their enduring value, craftsmanship, and iconic designs, making them highly sought after in the secondary market. In this article, we’ll explore the best Rolex watches for investment, highlighting models that have shown consistent value growth over the years.

ROLEX SUBMARINER

Rolex Submariner


The Rolex Submariner is one of the most iconic models in the brand's lineup and a favourite among investors.
Originally launched in 1953, the Submariner has become a symbol of luxury dive watches. Its timeless design and durability make it a safe investment choice, with vintage models fetching significant sums at auctions.

Modern versions, such as the Submariner Date with a black or green "Hulk" bezel, have also shown strong market demand.

Why invest in a Rolex Submariner?


  • Classic and recognisable design
  • Consistent resale value, particularly for vintage models
  • Limited releases (such as the "Hulk") see rapid appreciation

What Rolex Submariner model is the best Investment?

The Rolex Submariner 16610 is a timeless classic, appreciated for its stainless steel case that has consistently grown in value. Its no-frills, iconic design appeals to collectors, and its affordability, relative to newer models, makes it an attractive choice. Over time, this model is expected to appreciate further due to its enduring appeal.

The Rolex Submariner "Hulk" 116610LV stands out with its unique green bezel and dial, earning its nickname. Discontinued in 2020, this has increased its desirability, especially in the secondary market. Its strong resale value continues to surge post-discontinuation, making it one of the most sought-after modern Submariners.

The Rolex Submariner "Kermit" 16610LV, introduced for the Submariner’s 50th anniversary, features a green bezel paired with a black dial. Its limited production has made it a highly collectible piece, with continued appreciation over time.

The Rolex Submariner 1680 was the first Submariner to introduce a date function, complete with the iconic cyclops lens. Early models with red lettering, known as the "Red Submariners," are especially valuable, and its vintage appeal, combined with its scarcity, makes it highly sought after by collectors.

The Rolex Submariner 5513 is a vintage, no-date model known for its clean, simple design. As a quintessential Submariner, it holds significant historical importance, appealing to purists. Well-preserved models of this reference fetch impressive prices in the market due to their rarity and significance.

The Rolex Submariner 6538, often referred to as the "Big Crown" Submariner, is a vintage model renowned for its distinctive design and historical significance. Characterised by its larger crown and simple, robust aesthetics, the 6538 is a quintessential piece in the Submariner lineage. Its well-preserved examples are highly sought after by collectors, fetching impressive prices due to their rarity and iconic status.

Finally, the Rolex Submariner 116619 "Smurf" is notable for being the first Submariner made entirely in white gold, with a striking blue dial and bezel. Discontinued recently, it has seen a rise in collector interest. Its combination of luxury and tool-watch functionality is expected to further increase its value in the future.

Rolex Daytona


The Rolex Daytona is another excellent investment option, especially for those seeking a watch with racing heritage and strong appreciation potential. The Cosmograph Daytona series, introduced in 1963, has seen significant price growth, especially rare models like the Paul Newman Daytona, which broke records at auction.

Even modern Daytona models, particularly those with stainless steel cases, are highly sought after. These watches often trade above their retail prices due to limited availability and high demand.

Why invest in a Rolex Daytona?


  • Strong historical appreciation, particularly for vintage models
  • Limited availability, resulting in scarcity and high resale value
  • Iconic racing chronograph with global demand

ROLEX DAYTONA

What Rolex Daytona model is the best Investment?

The Rolex Daytona "Paul Newman" 6239 is an iconic model, known for its association with the actor and its distinctive dial design. Its historical significance and rarity have driven its value up significantly, making it a favourite among serious collectors. With its unique blend of pop culture influence and vintage appeal, this Daytona is a must-have for those seeking a classic investment piece.

The Rolex Daytona "Zenith" 16520 stands out due to its use of the Zenith El Primero movement, marking a transitional period in Rolex's history before they switched to in-house movements. As the first automatic Daytona, it has appreciated steadily in value, with its limited production enhancing its collectability. This reference is a great option for those who value vintage appeal and the collaboration between two iconic brands.

The Rolex Daytona 116500LN Ceramic Bezel is a modern classic, known for its sleek ceramic bezel and enduring popularity. Launched in 2016, its high demand has led to strong resale value, with prices in the secondary market often exceeding retail. Its limited availability and consistent price appreciation make it a smart investment for those seeking a contemporary Daytona model.

The Rolex Daytona "Rainbow" 116595RBOW is a standout with its rainbow-coloured sapphire bezel, making it one of the most extravagant and collectible modern Daytonas. With extremely limited production, this model has become a favourite among high-profile collectors. Its combination of unique design and scarcity ensures strong investment potential and luxury appeal.

The Rolex Daytona Platinum 116506, released for the 50th anniversary of the Daytona, features a striking ice-blue dial and chestnut brown ceramic bezel. As a platinum model, it represents exclusivity and luxury. Its limited production and increasing demand in the pre-owned market make it a solid choice for collectors looking for a rare and prestigious timepiece.

The Rolex Daytona Yellow Gold 116508 combines the classic appeal of yellow gold with the Daytona’s sporty design. Its strong market performance and luxurious aesthetic contribute to its desirability among collectors. With fewer yellow gold models produced compared to their stainless steel counterparts, this reference remains a strong investment choice for those seeking a more opulent version of the Daytona.

ROLEX GMT-MASTER II

Rolex GMT-Master II

For those seeking a travel-themed luxury timepiece, the Rolex GMT-Master II is an excellent investment choice. Originally designed for pilots and frequent travellers, the GMT-Master II allows wearers to track multiple time zones. Special editions, like the "Pepsi" (red and blue bezel) and the "Batman" (blue and black bezel), have consistently held and appreciated in value.

The recent introduction of the GMT-Master II "Batgirl" with a Jubilee bracelet has further sparked interest among collectors. Limited supply, coupled with iconic design, makes this model highly desirable.

Why invest in a Rolex GMT-Master II?


  • Unique dual time-zone feature with global appeal
  • Special editions like the "Pepsi" and "Batman" command high prices
  • Consistent market demand for both modern and vintage models

What Rolex GMT-Master II model is the best Investment?

The Rolex GMT-Master II "Pepsi" 126710BLRO is one of the most iconic GMT models, known for its red-and-blue bezel. Its stainless steel case, Jubilee bracelet, and historical legacy make it a top investment choice. Released in 2018, this model continues to hold strong resale value due to its limited availability and timeless design.

The Rolex GMT-Master II "Batman" 126710BLNR is another standout, featuring a blue-and-black ceramic bezel. This model, particularly with its Jubilee bracelet (introduced in 2019), has shown consistent demand in the market, with prices appreciating steadily.

The Rolex GMT-Master II 16760, commonly known as the "Fat Lady," is a vintage model celebrated for its distinctive features and historical importance. Recognised for its larger case and unique design elements, the 16760 stands out in the GMT-Master II series. Well-preserved examples of this reference are highly prized by collectors, commanding significant prices due to their rarity and iconic status.

The Rolex GMT-Master II "Batgirl" 126710BLNR, featuring the same blue-and-black bezel as the "Batman," comes on a Jubilee bracelet, giving it a more refined aesthetic. Its sleek design and high demand among collectors make it a solid investment choice in the GMT line.

The Rolex GMT-Master II "Root Beer" 126715CHNR offers a distinctive two-tone rose gold and black bezel. This unique combination of Everose gold and stainless steel has made it a highly coveted model among collectors, ensuring its investment value remains strong.

The Rolex GMT-Master II Yellow Gold 116718LN is a luxurious option within the GMT series, crafted in 18k yellow gold and paired with a black ceramic bezel. As one of the most opulent GMT models, it has shown significant appreciation, particularly in the pre-owned market.

The Rolex GMT-Master II "Coke" (Discontinued) is a discontinued model with a black-and-red bezel, making it a rare find in today’s market. Older references from the 1980s and 1990s are especially popular among collectors, with their rarity and unique design contributing to strong market appreciation.

Each of these models offers excellent investment potential, thanks to their scarcity, iconic design, and historical significance within the Rolex GMT-Master II collection.

Rolex Day-Date


The Rolex Day-Date, commonly known as the President, is synonymous with luxury and status. First introduced in 1956, it was the first wristwatch to display both the day and date in full. The Day-Date is crafted exclusively from precious metals like gold and platinum, which contributes to its value retention and appreciation over time.

Vintage models with rare dial colours or unique configurations are especially prized among collectors, while modern models maintain their worth due to their exclusivity.

Why invest in a Rolex Day-Date?


  • Crafted from high-value materials like gold and platinum
  • Highly coveted for its status symbol and exclusivity
  • Vintage models with unique features often fetch high auction prices

ROLEX DAY-DATE

What Rolex Day-Date model is the best Investment?

The Rolex Day-Date 40 228238 is an iconic timepiece, crafted in 18k yellow gold. This model combines a modern 40mm case size with Rolex's renowned craftsmanship. Released with the calibre 3255 movement, it’s a top investment choice due to its timeless design and long-term value appreciation.

The Rolex Day-Date 36 128238 offers the classic 36mm case, making it a favourite among collectors who value vintage aesthetics. Available in yellow gold, it retains the Day-Date’s prestigious legacy, while the modern upgrades ensure precision and durability, making it a solid investment.

The Rolex Day-Date Platinum 228206 stands out with its 40mm platinum case and exclusive ice-blue dial. This luxurious model is highly sought after due to the scarcity of platinum watches and its association with exclusivity, driving its value on the secondary market.

The Rolex Day-Date with Baguette Diamond Markers 228349RBR is an exquisite choice for collectors who value luxury. With a white gold case, diamond-set bezel, and baguette-cut diamond markers, this model appeals to those seeking a unique and high-end Rolex that consistently appreciates in value.

The Vintage Rolex Day-Date 1803 is a beloved model from the 1960s and 1970s, especially prized for its pie-pan dial and timeless design. Vintage Day-Date models have seen significant appreciation, particularly those with rare features or original condition, making them a highly coveted investment.

Each of these Rolex Day-Date models offers excellent investment potential due to their rarity, craftsmanship, and historical significance in Rolex’s legacy.

ROLEX OYSTER PERPETUAL

Rolex Oyster Perpetual


The Rolex Oyster Perpetual offers a more affordable entry point into Rolex investment watches while still holding great potential for appreciation. Its timeless, minimalist design and solid Rolex craftsmanship make it highly desirable among collectors.

Recent releases, especially those with vibrant dial colours, have attracted significant attention, leading to price appreciation in both the new and pre-owned markets.

Why invest in a Rolex Day-Date?


  • Affordable price point for new collectors
  • Recent vibrant dial models have seen rapid appreciation
  • Timeless design ensures long-term value retention

What Rolex Oyster Perpetual model is the best Investment?

The Rolex Oyster Perpetual 41 124300 is a standout model, particularly those with vibrant dial colours like turquoise blue and coral red. Released in 2020, these models quickly became collector favourites due to their bold aesthetic and limited availability, driving their value in the secondary market.

The Rolex Oyster Perpetual 39 114300 is another top investment option. Discontinued in 2020, the 39mm size has become increasingly desirable among collectors who appreciate its balance between vintage and modern Rolex designs. This model’s rarity and growing demand have significantly boosted its resale value.

The Rolex Oyster Perpetual 36 126000 has also gained traction among investors, particularly the versions with unique dial colours like yellow, green, and candy pink. These colourful variations have become highly sought after, and their scarcity makes them a great investment piece with strong appreciation potential.

Each of these Rolex Oyster Perpetual models has proven to be an excellent investment due to their unique designs, limited availability, and increasing demand among collectors.